Amazon is planning to donate an additional 500,000 items to charity as part of its Christmas campaign, the company said on Wednesday.
The company will offer a range of free gift bags to the UK’s homeless community, which include a range with items such as baby food and baby clothes.
Amazon said it had launched a programme last year that offered free gift packages to charities, which the company says it will expand on in 2017.
“We are delighted to be able to partner with such an amazing and dedicated charity, Shelter, to offer free gift packs to homeless families across the UK during Christmas,” Amazon UK managing director Steve Jones said in a statement.
“These packages are designed to provide relief to the families and provide a sense of community and belonging to the community.”
Many of the items in these packages are meant to be used by the families to help them get back on their feet and to create a new sense of belonging.
“Shelter said it was delighted to offer Amazon free gift kits, which will be delivered to the organisation’s headquarters in London.”
Shelters has always been proud of our relationship with Amazon and is thrilled to partner once again,” Shelter chief executive Mark McVeigh said.”
Amazon is one of the most significant companies in the world and their commitment to the homeless community is a tremendous example of the company’s commitment to helping the homeless.
“Amazon has been criticised in recent years for its handling of the UK homeless crisis, with the online retailer facing pressure to offer more services, such as vouchers for food, water and hygiene products, to those who cannot afford to live in their own homes.